As BYU recently acknowledged, labels can be deceiving. This is illustrated by a refreshing, home-brewed, non-alcoholic, carbonated soft drink ("Cajuína") made in the rural "Nordeste" town of Petrolina Brazil.
"Cajuína" is made from juice of the Caju fruit. It is very similar to Guaraná (made from a berry in the Amazon), but with a mild Caju flavor.
Last Wednesday afternoon, two leaders of the Codorna Project and I celebrated successful project implementation with a glass of "estupidamente bem gelada" (i.e, so cold slush forms when the bottle is opened) Cajuína.
My Senior Companion snapped a photo of the event, as well as the Cajuína bottle.
Notice the name emblazoned on the bottle, above the Cajuína label. See some things are what they appear.
To save money, the local company that makes Cajuína collects discarded beer bottles. After washing and sterilizing the bottles, they are filled, capped and labeled for distribution of the upcoming Brazilian soft drink.
The bottle may have to be changed for distribution on BYU's campuses, but it would meet both letter and spirit of the honor code.
If there any BYU entrepreneurs out there that are up for a new product marketing venture, count me in!
Here's too Petrolina Cajuína!
P.S. The small print at the top of the label clearly confirms the beverage is a soft drink. Moral of the story? "Never judge a bottle by its appearance."
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